For most people, the idea of using Direct Mail to give their brands greater visibility and to market their products and services appears, in the 21st Century, rather archaic. Such things as Brochures, Post Cards, Banners and Business Cards belong in the long gone world of telegraphs, right?
If you have the above mindset, you couldn’t be any further from the truth. Direct Mail remains relevant in today’s world, as we mention in a couple of our previous articles. In fact, many large brands have recently discovered that this way of attracting customers has a higher success rate than most Digital Marketing tools, including Email Marketing.
In fact, research indicates that although not many people bother to read their emails, a staggering 77% go through their Direct Mail. Consequently, the engagement rate with Direct Mail is higher than is the case with most Digital Marketing tools.
In today’s world, one of your biggest assets as a company will likely be your website. If you do not already have one, then you could be missing out on the largest of your potential markets. It does not take much to have an online presence, and there is really no excuse for anyone not to have a blog or website.
Why Have an Online Presence
Many businesses today find it easy to sell their products and services online, as opposed to having physical stores. The internet has, it is safe to say, revolutionized the ways in which people across the globe interact and do business. In this regard, you can use your website to;
Getting Traffic to your Website
One of the things that you will discover, particularly if you are just starting out, is that it can be very difficult to get traffic to your website. There are a number of things that you can do in this regard, including Search Engine Optimization and promoting your site and your brand on Social Media.
It still, nevertheless, takes a long time for you to begin to attract organic traffic to your website. This is where you can begin to leverage your Direct Mail to generate more traffic for your site;
The first thing that you need to remember to do is include your online contact details on every piece of Direct Mail that you send out. Gone are the days when people would walk into a physical store in order to make an inquiry. Nowadays, whenever we need information, all that we do is go online in order to visit a company’s website. Here are some of the things that you need to include in your Direct Mail material, including Brochures, Banners and Post Cards, that will direct people towards your website;
Driving Traffic to your site
If you do not already have a presence on these platforms, we have already noted that you are missing out on a lot of potential business. This is a sin that a lot of the small businesses that are out there are guilty of committing.
In fact, research last year indicated that up to half the small to medium sized businesses that are out there do not have an online presence. And a large chunk of the ones that have one are not able to leverage this most useful of assets to gain greater traction on the market.
In any case, here are some of the things that you can do to drive traffic to your website, blog or Social Media pages;
If there is one thing that’s universal among human beings, it is their love for freebies. One of the best ways through which you can boost online traffic is by handing out free stuff. Here is an innovative idea; why not send out a Post Card or Brochure that has a code which people can use to redeem a discount on your online store.
Doing this gives your target audience the incentive that they need in order to visit your website. It is also a great way through which you can publicize your online presence. One of the things that you need to take note of is that the internet is a big place, and your presence is but a speck of dust that’s lost in the vastness.
Running promotions is but one way through which you can increase your visibility. The great thing is that if your products and services are really good, people are likely to come back for further interaction with your brand. The internet, in this regard, offers convenience, by making it easier for both you and your customers to discover each other.
We need not repeat the fact that Social Media now plays an out-sized role in people’s lives . In fact, the statement above has become something of a cliché. It is, nevertheless, something of an understatement.
Today, a vast majority of the world spends its time glued to social media platforms such as Facebook and Twitter. You can, in this regard, leverage this obsession to drive traffic to your website.
What you need to do is, as we have already mentioned, include your Social Media handles in your Direct Mail.
You can use your Direct Mail to announce a Social Media contest of one form or the other. Make the whole thing mysterious, and you may just trigger the adventurous spirit that reposes in all of us. Add to that the prospect of winning something, and you are guaranteed a winning formula.
Your Marketing Stuff
If you are worried about coming up with world class Direct Mail, why not use the tools that are available on this website to design, print and mail materials that include Brochures, Banners, Post Cards and Business Cards? At EZ Discount Printing, we have everything that you need to create materials that will get people trooping to your website and social media pages.