Banners are, without doubt, one of the great ways through which you can showcase your brand. We have previously written a number of articles on banners, including one in which we talk about the mistakes that you need to avoid when designing yours.
We have also talked about the things that you need to do in order to overcome “Banner Blindness.” This article concentrates on the types of banners that are most appropriate for Trade Shows. But first, we need to talk more about why banners are a useful Marketing tool;
A bit More about Banners
Banners can be defined as pieces of cloth or flags that bear a company’s brand symbols; such as logos, images, slogans and text messages. The great thing about banners is that they are largely cost effective. Unlike other forms of advertising, where you need to send out loads of mail, or hire expensive time on local television and radio stations, all that you need to do in order to give your brand greater visibility in this case is create a single, eye catching banner. However, therein lies the problems; people have, over the years, become conditioned to ignore the many banners that they are confronted with on daily basis.
We have already alluded to the phenomenon of banner blindness in the above introduction. Banners have, over the years, become so commonplace that we have all le7arnt to ignore them as we go about our daily businesses. The challenge, in this regard, therefore lies in creating something that is so unique that it will force people to stop in their tracks and take a moment or two to get familiarized with your brand. In any case, here are the types of banners that are most appropriate for Trade Shows;
Retractable banners are one of the best ways through which you can showcase your brand at Trade Shows. The great thing about them is that they can be adjusted into a wide range of sizes, which means that you do not have to have multiple banners for each workspace. All that you need is a single banner, and you can adjust it to fit your particular needs at any given point in times. Retractable banners come in a wide range of sizes;
This can be displayed on your counter during the trade show to draw attention to one aspect of your brand or the other. You may even use them to draw attention to any offers that you may be running during the course of the show.
These are double the size of small retractable banners. This gives them the ability to draw attention from greater distances, which may be more appropriate for Trade Shows. You can use these to draw attention to a particular product on your booth.
These are usually too big for a manned table. You should, therefore, use them for unmanned tabletops. They can also be used to give people directions.
Get your Retractable Banners from YMS
You can get all your retractable banners by clicking on this link or on the banner above. At Your Marketing Stuff, we have, in association with our partners at EZ Discount Printing, put together everything that you need to create world class retractable banners. Our Retractable Banners come in full color and can be displayed using a retractable banner display or stand. The banners come in sizes that range from between 24” *34” to 33”*80”.
Vinyl banners are another type of banner that is most appropriate for Trade Shows. These come in as many shapes and sizes as you can think of. The good thing about Vinyl banners is that they are appropriate for large sizes.
Our Vinyl banners come in full color on one side. They come in sizes that range from 2’*2’ to 150’*7’. The great thing about our banners is that they have been designed to withstand the elements and can be used on as wide a range of Trade Shows as is possible. They come in a wide variety of finishes, including hemming, grommets and pole pockets.
If you are looking for affordable banners that you can use at Trade Shows, the X-Frame banners are one of your best options. X-Frame banners can quickly and easily be assembled, with the banners being made entirely out of fiberglass and aluminum. This makes them lightweight and durable. They come in 3 different sizes and can easily be rolled for easy storage.
Be eye Catching
The thing that you need to remember is that Trade Shows, though a great place for generating interest in your brand, can be really crowded. What this means in reality is that you will have a hard time of attracting the attention that you need in order to make an impact.
Unless your products are really unique, you, therefore, risk being just another name on the attendance list. This is particularly the case if you are going to use banners to reach out to potential customers. We have already mentioned the phenomenon of Banner Blindness.
The only way through which you are going to make the kind of impact that you are looking for is if you can come up with Direct Marketing material that stands out from within the crowded field. That is why you should always make sure that all the material that you display are of the best quality and have been carefully crafted to catch the weary eyes of attendees.