Whether you need a brochure for your yoga business, landscaping company or real estate course, it’s important to make it stand out from all the rest. You can achieve this with creative design, so here are a few tips to consider:
- Think about the brochure’s purpose: what are you trying to achieve? What is the main objective? Is it to pique someone’s interest about a new product or is it to offer money off a service? Will a form be attached for the recipient to return? Do you want customers to call you for more information or visit your website?
- Go easy on the fonts: It can be fun fiddling around with all those cool fonts out there, but trust us: go with something simple that people can easily read. If you have a corporate identity logo or special font, use it to promote brand loyalty. When thinking about headers, go with just a heading, sub-heading and body copy font
- Consider paper type: Whether you’re going for durable thick cardstock or a thinner standard paper, determine that ahead of time. You’ll also need to consider glossy vs. matte finish. The durability of stock you use will depend on its purpose.
- Write compelling content: The graphics are a great way to make your brochure stand out, but compelling content will show you know your stuff. If you can’t write, hire someone who can. Check, double check and triple check the spelling and grammar. Remember that your copy should be part of the overall design concept.
- Design with your audience in mind: Use large easy to read fonts if you’re targeting senior citizens, bright appealing graphics for the teen set, and elegant fonts for new brides. Appeal to their tastes and you will instantly set them at ease, positioning yourself as someone who can be trusted.
- Brainstorm on paper: Before committing to anything digitally, sketch out your ideas on paper. Get the placement just right, account for the folds so there are no breaks in copy or photos, and make sure the layout is easy to follow. You might want to try a few concepts and then choose the best one.
- Determine the size and shape: The most common size for a marketing brochure is 8.5” x 11” laid horizontally, also known as landscape, and folded into three panels. If you need more room, try a legal size paper, 8.5” x 14”, also positioned in a landscape mode. The sheet is folded in half, from right to left, then in half again, also right to left. This “double parallel” fold yields four panels. When you choose the larger brochure size, you can use one of the panels as a “tear-off,” perfect for a coupon or a reply card.
- Use high-quality photos: Don’t skimp on the photos. This is the first thing people will notice if you cheap out on them.
Now that you have a good idea of how to design your brochure, let Your Marketing Stuff help you take it to the next level.