Every Door Direct Mail (EDDM), is one of the most popular Direct Mail services that are offered by postal services across the globe. Despite the onslaught that has, over the past few decades, come from Digital Marketing platforms, Direct Mail remains a force to be reckoned with in the world of Marketing. So, what is EDDM and how does it differ from regular Direct Mail?
How does EDDM Differ from Regular Direct Mail?
Advantages of EDDM
One of the major advantages of Every Door Direct Mail is that it is less expensive than regular Direct Mail. Remember that we have already discussed the fact that Regular Direct Mail is highly targeted? This is what makes it more expensive than EDDM.
One of the things that make EDDM less expensive than regular Direct Mail is the fact that you do not have to spend money on the acquisition of a Mailing list. That is largely because with Every Door Direct Mail, you are literally sending out your marketing material to “every door,” in a given locality. As mentioned in the above point, this approach removes the need to spend money on targeting a particular audience.
Another major EDDM advantage is that it allows you to saturate a particular area with your messages. This gives you maximum exposure in the Geographical area in question. This potential is not available with Direct Mail, which targets a carefully selected group of people.
If you are a location based business, then EDDM will work best for you. Small businesses, in particular, can take advantage of EDDM to reach out to their target audiences and to grow their particular markets.
Another major advantage of EDDM is that it is easier to implement that regular Direct Mail. As mentioned above, you don’t have to bother yourself with finding the right audience for your campaign. Instead, all that you need to do is print out your marketing material, and you can sent it out to your target Geographical area.
Disadvantages of EDDM
Every Door Direct Mail does, however, have several disadvantages;
The first disadvantage of EDDM is that it limits your brand to a particular Geographic area. This is a major shortfall for those who are looking to grow their businesses beyond particular localities. By contrast, Regular Direct Mail allows you to reach as wide an audience as you desire. With regular Direct Mail, the task of sending out your materials involves the purchasing of a Mailing List that is customized based on such factors as age, educational background and much more.
With EDDM, the message and the packaging are both generic. Because you are sending them out to an entire group of people, there is no room for customization. That is one of the major reasons why EDDM is less successful than regular Direct Mail. There is a high likelihood that a large part of your EDDM will be received by people who are not exactly the right candidates for your campaign.
Critics of Every Door Direct Mail contend that it is not really Direct Mail, but is just another form of advertising. This stems from the fact that we have just discussed above. EDDM cannot be personalized, which means that the same message is being sent out to all the people in the target Geographical area. What this means is that less people will be bothered to open your packages or read your postcards.
Talk to Your Marketing Stuff for all your EDDM Requirements
One of the best companies that you will find out there that offer Every Day Direct Mail services is Your Marketing Stuff. At YMS, we offer offer our services to real estate agents, cafes, pizza shops, insurance agents and many more groups of people who need to cheaply and efficiently reach out to their target audiences. Talk to us about your EDDM campaign and we will set you on the right track. You can also click on the button below to begin designing and ordering. We have available at your disposal the groundbreaking online tools that you can use to create your EDDM materials.