Business Cards; those small printed cards on which we try to cram so much information, are, without a doubt, at the center of most of today’s marketing efforts. Those who attend conferences and seminars will tell you that it is now common to have one thrust right into your hands even at the slightest of excuses.
Why Business Cards are Popular
There are a number of reasons why business cards have, over the past few years, gained in popularity. Indeed, of all the Direct Mail activities that you can embark on to give your brand greater visibility, Business Cards have been some of the most enduring.
If you have been following trends in the world of Marketing over the past few years, you will have read articles that talked about the impending doom that faced Direct Marketing in the face of the onslaught that was emanating from the world of Digital Marketing. This article from Forbes talked, in 2014, about the impending death of business cards.
Direct Mail Endures
Contrary to these perceptions, however, Direct Mail has, in general, actually endured. Think we are exaggerating? Then read this article to find out more. Needless to say here that Direct Mail has actually grown in strength over the past few years, despite the continued rise of Social Media platforms.
That is not to say, however, that the newfangled technologies are not without their charms. One only has to look at Instagram to realize the appeal. Indeed, Instagram Marketing has some of the highest engagement rates that can be found out there.
However, Direct Mail has, instead of withering under the onslaught, actually come into its element, with the result that even big name companies are now resuming their hitherto forgotten acquaintances with Postcards, Brochures, Banners and other Direct Mail materials.
What to look for in Business Cards
Business cards are not dead. In fact, they remain a force that is to be reckoned with when it comes to getting the word out about your business. There are, however, a number of things that you need to understand when designing yours. We have previously talked about the mistakes that you need to avoid when designing your company’s business cards. Now, here are the things that you need to include in this most effective of marketing tools;
This can be a lofty undertaking, considering the fact that business cards are so small. However, it is still important for you to make sure that the ones that you get properly convey the essence of your business.
Any marketing material, both digital and Direct Mail, has the potential to become a double edged sword if not handled properly. That is why you should always, where you cannot do it in-house, hire the services of professionals who are better placed to produce materials that bring results.
At Your Marketing Stuff (YMS), we partner with EZ Discount Printing to bring you everything that you need to create winning business cards. Our online facilities allow you to design world class business cards that enable you to make great first impressions. YMS has everything that you need to create;
The one thing that you need to understand, if you are in Marketing, is that the world has, with the coming in of the various newfangled Digital technologies, become a much more complicated place. Part of this complexity comes from the fact that there are so many competing ideas out there.
Yet, here is the thing; not many of these ideas are even that innovative. There is something generic about one marketing campaign or the other that makes it all seem commonplace. If you are a consumer, it can all become tiresome after a few moments.
We talk in one of our articles about the “deadly,” phenomenon of banner blindness. People across the world have become so accustomed to being assailed by banners during the course of their daily lives that they have now learnt to switch off.
How many banners, as an example, do you remember reading today? The answer, for most people, is probably none. That is despite the fact that they come face to face with hundreds of banners on a daily basis.
Business Card Blindness?
The same phenomenon is, unfortunately, one that extends to other Marketing tools, including business cards. This business card blindness, for want of a better term, is what leads you to chuck a business card into the nearest dustbin as soon as you believe that it is safe to do so.
Not that we have anything against being polite, but if you are in Marketing, the thing that you need to be cognizant of is that innovation is what makes a difference between success and failure. That is especially the case when it comes to Business Cards.
The cards that you get for your business should be a cut above the rest. There is really no excuse for creating bland, poorly designed material, when there are so many companies that offer professional services for next to nothing.
Think innovation is expensive and difficult? Well, that couldn’t be further from the truth. You just need to read about the kind of innovation that sees Business Cards being used as screw drivers, candles or biscuits to get an idea of what we are talking about. The great thing about innovation is that it knows no bounds. Just let yours catch up with you, and you will be on your way to creating business cards that bring results.
A blank business card would clearly be of no use to anyone. So too would one that does not give precise information on how your prospects can get in touch with you. There is, of course, debate on the amount of information that you should have on your business cards. However, there is agreement on the fact that business cards should have the following details;