How Local Businesses Reach Surrounding Neighbors Effectively



As a local small business, you’re probably always looking for ways to reach the potential customers around you quickly and efficiently. After all, how else are you going to generate business, particularly when you’re just starting out? The answer to that is often EDDM, which stands for Every Door Direct Mail. In essence, it’s a USPS program that brings your business to every door in your neighborhood without having to pay for an expensive mailing list. The best part is, you don’t have to waste time and money mailing coupons, brochures and postcards to customers outside of your target demographic. You can focus on the customers who want to buy from you to streamline your efforts and make them more effective.


There are many benefits associated with EDDM:


  • Affordability: EDDM is an affordable form of local marketing, especially for small businesses. Postage rates are lower for EDDM and can be customized as part of your locally targeted marketing campaign.
  • No need for mailing lists: Because no specific addresses are required, the mail carrier simply delivers the mailings right to the homes of the people within the neighborhood you want to target. Through the use of a “simplified address” rather than a name and exact address on each piece, you can enjoy lower postage requirements.
  • No need for a postal permit: With large mass mailings, sometimes a postal permit is necessary. This is a big cost saver.
  • Versatility: Due to its versatile size, EDDM mailers are appropriate for just about any type of announcement, from sales discounts and coupons to new product announcements or a grand opening.
  • Lots of space: EDDM leaves plenty of space to announce your new business hours, invite people to an open house, or include a coupon. Just a small space is required for the logo, postal info and contact information.
  • Cost effective: Not only do you save on printing costs, you also save on postage and the fact that you don’t have to shell out hundreds for mailing lists.


Small businesses are often buried under the high cost of advertising. With EDDM, those costs are mitigated because of the affordability and ease of EDDM. This way, you can reach a large number of people in your core demographic without having to expend a lot of time, money or energy.


Your Marketing Stuff can tell you everything you need to know about EDDM. Check out our EDDM page here and then give us a call at 760-798-9419. Remember, EDDM is perfect for small businesses, whether you own a pizza joint or you’re a real estate agent. It’s time you started targeting your audience on the cheap. Let us help you design and order your post cards. Once you get them in the mail, bring them to the post office and they will do the rest!


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