Indoor and Outdoor Banner Design: The basics

indoor and outdoor

About Banners

Banners are, without a doubt, a great way through which you can reach out to potential customers. One of the things that you need to remember, when designing your Banners, is that they should be different, depending on where you wish to have then placed. Although all banners should be simple, attractive and easy to read, there are a few differences in the ways in which indoor and outdoor banners should be designed. So, what are these differences and how can you use them to generate leads for your business?

Your Marketing Stuff (YMS)

Wondering where you can get first class Banners that will bring business to your company? Why not try us at Your Marketing Stuff? We are a San Diego based company that specializes in the designing and production of all Direct Mail material, including banners. Your Marketing Stuff specializes in the following;

  • Vinyl Banners
  • X-Frame Banners with Stands
  • X-Frame Banners without Stands
  • Retractable Banners with Displays
  • Retractable Banners without Displays

How to Design Outdoor Banners

One of the mistakes that most people make when designing outdoor banners is to get carried away with colors and elaborate designs. Human beings are, after all, visual animals. You would think that they would respond better to loud colors and designs. However, that is clearly not the case. Being flashy is not always the best choice when it comes to the design of outdoor banners.

One of the things that you need to realize is that the people who are out there are assailed with marketing material on a daily basis. This is something that is common for everyone in the Digital Age. Yours is but one message that has to compete with much more modern Marketing tools, such as Social Media and Email. You should, therefore, strive to put your message across in the fleeting time that your target audience has to read your outdoor banner. The first thing that you should do is make sure that your banners can be read. That, after all, is the gist of your campaign; getting your message out there.

Best Color Combinations for Outdoor Banners

So, what are the best color combinations for outdoor banners? The thing to remember here is that your colors should be part of or compliment your message, without being overwhelming. You don’t want people to become so distracted with your colors that they forget to get to the core of what you are trying to say. The best color scheme for outdoor banners is comprised of the following color combinations;

  • Black on yellow
  • Yellow on Black
  • White on Blue

Highlighting Information on Outdoor Banners

So, what do you do if you wish, on your outdoor banners, to highlight some information, such as a phone number or email address? The answer to this is to use a different color. This is a simple way through which you can draw people’s attention to the most important parts of your outdoor banners. The great thing is that people are much more likely to remember a message that is put across this way, than one that is written using the same color as the rest of the banner.

Banner Placement

One thing that should inform your color scheme is the placement of your outdoor banners. Are you going to have them placed in front of your business, or somewhere else? If you wish to place your banners besides a busy thoroughfare in front of your business, one of the things that you need to remember is that your target audience is probably too busy to be bothered with stopping to read your message.

You should, therefore, be as brief as is possible in your message. Remember what we have just said; that there are so many competing messages out there that you only have a few seconds in which to capture people’s attentions.

Design Material

Your outdoor banner is likely to be exposed to the elements; the sun, wind and rain. What this means is that you should use durable materials when creating the banners. Otherwise the banners may soon begin to do a disservice to your brand. There is nothing that puts people off more than the sight of poorly designed and poorly maintained advertising material on a storefront. There is something about it that smacks on desperation. How do you expect people to have faith in your business if you cannot even maintain your own advertising material?

How to Design Indoor Banners

  • Unlike outdoor banners, indoor banners allow you to have a little more design freedom. Your target audience is not in as much of a hurry, and they probably have a bit more time to read your message. The fact still remains, however, that people are buffeted by advertising messages, and you have a limited amount of time in which to engage their interest. Although you have a bit more time, your message should, nevertheless, remain brief. Otherwise you risk running into the unwanted phenomenon that is banner blindness. People do not have all day in which to stare at your advertising material.
  • Researchers have indicated that people are more likely to engage with a message when it is placed in the middle of  the banner. You should also use attractive images and graphics to draw people to your banners. Again, the thing that you need to remember here is that you do not have to go overboard in order to get your message through. In fact, trying to do risks putting off the very people to whom you are trying to reach.
  • Indoor banners call for a more conservative use of colors. Using relaxed colors will enable your target audience to focus more on your message. Traditionally, indoor banners have used black text on a white background. This design scheme can still work even today.

A Final Word

Outdoor and indoor banners demand, above all, common sense in their design. One of the mistakes that we sometimes make as designers is to be condescending in our designs. Remember, your banners are not targeted at children. Use your colors, images and text wisely and you are likely to achieve your aims. There is no need for you to be glaring, unless that is part of the message.

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