Brochure Stuff … part of our “marketing stuff” series.
Brochures – Everything is on the Internet now, including this website. So why bother with a paper brochure? Brochures are too old school for today’s business marketing, aren’t they? A waste of money, don’t you think? Well, maybe not. There’s a lot more going on with a physical brochure than you may realize. The cold hard fact is that everything really is on the Web. And that includes all the products and services from your competitors. So what happens if their website is just as interesting as yours or (heaven forbid) even better? Statistics show that people will only stay on a web site for seconds if they don’t see something that answers their needs. But people also don’t always need to make a purchase immediately and sometimes they’re really just looking for information – and are happy to wait a little for more information.
How are you going to change those leads into sales? With an incredible looking brochure. After all the great web design and SEO your potential customers may still not see your site. You know who they are but how do you reach them? Answer: That incredible brochure through direct mail.
You’re probably thinking, “I can do this myself.” And you probably can. The purpose of this site then is to describe the components of an effective brochure, include a few basic design concepts, and point out mistakes to avoid.
Brochure Stuff – How to Design a Brochure is part of our “marketing stuff” series with tips, tricks, hints and explanations to help you become more effective and cost efficient in marketing your business. Other articles in the series are located at here.