Trying to find an affordable way through which you can get your brand known can be difficult, particularly for small to medium sized businesses. Let’s face it, you just may not have the kinds of budgets that are needed in order to run full scale marketing campaigns on such mediums as Television, Radio and Print Media. Many a startup has hit this seemingly intractable brick wall.
The one thing that you need to realize is that no matter how good your products or services are, you will probably not make it in today’s cutthroat business environment without making your presence heard in as wide an areas as is possible.
The internet somewhat equalizes the state of affairs by presenting various mediums through which people can be heard at a fraction of the cost. There is Email Marketing, which, only a few years ago, appeared to be on the brink of supplanting everything else.
Then there is Social Media Marketing. Twitter and Facebook Marketing have taken off over the past few years. However, this still remains inadequate, which is why there is need for another avenue that can be used by local businesses to get the word out about their brands.
Fortunately, there is a way through which small businesses can reach out to the maximum number of people in their localities. Every Door Direct Mail (EDDM) is a program that was launched by the United States Postal Services (USPS) a number of years ago, which gives businesses the ability to propagate their marketing materials, such as Post Cards, brochures and flyers, within a specific Geographic area.
We have previously written an article in which we talk about the advantages and disadvantages of running an EDDM campaign. All that we can say here is that with EDDM, your marketing materials are delivered to every door in a given area, which removes the need for you to purchase a Mailing List. It also eliminates the costs that are usually associated with running a customized Marketing campaign.
We have already noted that EDDM works best for small, localized businesses. This article is intended at giving a few EDDM examples that are applicable to local businesses. It should serve as a guide to those who are still wondering whether or not Every Door Direct Mail is appropriate for their businesses;
One example of a situation where EDDM would be most appropriate would be if you run a Restaurant or other food outlets. This kind of business is, clearly, local in nature. What this means is that it would actually be a waste of time for you to take a targeted approach to marketing.
What you want to do is spread the word about your restaurant to as many people as possible in your particular Geographic location.
This makes the EDDM approach the most appropriate one for your situation. Instead of targeting only a few people, Every Door Direct Mail allows you to saturate your locality with such Marketing Materials as brochures and flyers.
You can also, should you really wish to get the word out, give out some incentive to encourage as many people as is possible to visit your store. You could, as an example, offer a 5% discount to anyone who brings in your banner.
A fitness center is another example of a type of business where taking a localized approach to Marketing would be most appropriate. With this type of business, it is clear that your customers are only going to come from a finite number of miles around your location.
Having this knowledge allows you to target these people by sending in EDDM material. The great thing about Every Door Direct Mail is that it allows you to really hammer your brand’s image into your target audience’s minds.
Again, offering a discount on joining fees to people who bring in your Marketing material is likely to greatly boost your business. One thing that you will notice about human beings is that they respond positively in situations where they are offered rewards.
So, how do you go around carrying out an EDDM campaign? We have already noted that this services is offered by the United States Postal Services (USPS). In order to properly run an Every Door Direct Mail campaign, all that you need to do is the following;
The first thing that you need to do is design your Marketing material. This is a step that most people do not, unfortunately, accord the seriousness that it deserves. What you need to know is that your Banners, Brochures and other Direct Mail Marketing materials are representative or your brand.
You do not, therefore, want to sent out material that is only half backed. The sad truth of the world in which we live is that people judge books by their covers.
No one will take you seriously if the copy that you sent out is full of grammar and other mistakes. The same applies when it comes to the design of your banners and other materials. You should, therefore, strive to have materials that are as professional looking as is possible.
Your Marketing Stuff
At Your Marketing Stuff (YMS), we have everything that you need to create professional EDDM materials. All that you need to do is follow this link and you can begin working on a wide range of Every Door Direct Mail materials. You can use the tools that are on our portal to design and print the following;
After you have received your material, the next thing that you need to do is go to the USPS website. Click on the Business tab at the top and then choose Every Door Direct Mail. Input your ZIP code and a single address in the target area.
This will bring up an interactive map that shows carrier routes from which you can choose. The tool shows you the number of homes that you will be able to reach. This should, however, not be in excess of 5000.
You will then need to choose the day on which you will drop your mail at the local Post Office. Complete all the other details and you should be good to go. You should note, however, that EDDM is only offered for flat packages, the details of which you can find on the YMS website.