Need To Reach Every Residential Mailbox?
Every Door Direct Mail, known for short as EDDM, is one of the most cost-effective forms of advertising for small businesses who depend upon a local clientele. This type of mail uses a “simplified address” rather than a name and exact address on each and every mail piece, with lower postage yet special requirements.
The EDDM program is fantastic for local businesses want to reach surrounding homes. Real estate brokers use EDDM as to reach people in certain areas to generate interest for listing houses. From real estate agents, cafes, pizza shops, insurance agents, to franchise owners, any local company can now get in front of their target audience for cheap. Design and order your post cards. Then take your post cards to the post office and they will mail it for you. VISIT our product site EZ Discount Printing using the button below.
Here are some tips to understanding what those requirements are.
Size and Shape
Standard Mail is divided into two primary shapes: “letter-size” and “flats”. Letter-size has maximum dimensions of 6.25″ x 11.5″ with an aspect ratio of 1:1.3 – the ratio of the height to the width, and is always rectangular. A mail piece is considered a “flat” if either of its dimensions are larger than letter-size.
Postage for letter-size mail is determined by piece rate. Postage for flats is determined by piece rate plus a weight rate calculation. Every Door Direct Mail pieces are always considered flats; however, their postage is determined by a piece rate schedule only.
There are many EDDM sizes available to you, but we suggest using 6.5″ x 9″, 6.5″ x 11″ or 8.5″ x 11″. It is even possible to use an 11″ x 17″ folded vertically to 8.5″ x 11″.
The Right Materials
Paper weights (thickness) are expressed in points and 1 point equals .001 inch. So 10 points = .01”. The minimum USPS specification for an Every Door Direct Mail post card is .009” (also called “80# cover”) stock. The next heavier stock commonly used is .011” (also called “100# cover”), followed by 14 pts which is even heavier. Paper stock is available in either gloss or matte finish.
Indicias and Addresses
An EDDM post card must show what class of mail it is and how it was paid for. Usually printed in the upper right corner, this information is included in the permit. The permit will generally include the phrases:
EDDM/US Postage/PAID/Post Office of Mailing/Zip code of mailing
Although a specific address is not required, it is still necessary to designate where the EDDM piece is being delivered. In place of the address, an EDDM card will have the phrases:
“********** ECRWSS/Postal Customer” printed on them
Every Door Direct Mail must be brought to the Post Office with a form indicating that the mail carrier route information has been recently researched. The number of mail pieces in the mailing must correspond exactly to that number of mail stops. For instance, if a mail route has 649 mail stops, you must provide exactly 649 mail pieces. (Hence the term “Every Door Direct Mail”.)
Additionally, the quantity of mail pieces must be broken up into bundles of no more than 100 pieces, each bundle indicating the zip code, carrier route, date, type (residential only or residential and business), the number of pieces in the bundle and bundle number as a function of the total bundles.
To make it easier on you, we can send the EDDM post cards already bundled into packs of 100.
We print an average of 10,000 Every Door Direct Mail post cards every week. Some we mail on behalf of the customer and some we send to our customer for them to do their own mailings. Here are some design tips for you to consider:
Fonts: Stick to one or two fonts for your EDDM cards, and always stay within the same font families. Get a clean look by using italics and different sizes of the same font.
Readability: Part of your font choice should be respect for the person who will receive your EDDM card. For example, larger print in a traditional font would be better for an older audience.
Graphics: You have a lot of space on these over-sized post cards – plenty of real estate to tell your story and show great graphics, including photos and logos. Just remember to keep your audience in mind.
“Bleed”: Because a printing press cannot apply ink to the edge of a paper, it’s necessary to print oversize and trim back. The most common bleed size is .125”. In order to print a finished Every Door Direct Mail post card that is 6.5” x 9” with color running to the edges (“full bleed”), the card must be originally designed at 6.75” x 9.25”. After printing, that 1/8” will be trimmed to the right size.
If you include your photo – or for that matter a logo or any graphic – it must be in high resolution, 300 DPI (“dots per inch”).
Mistakes to Avoid
People make many common mistakes when designing their Every Door Direct Mail post card. Here are the top ones:
To avoid these common EDDM mistakes, be sure to proofread once, twice, and even three times. Have someone else take a look, too.
Ready to design your Every Door Direct Mailer? Your Marketing Stuff is ready to help!