Direct Mail Stuff is part of the marketing stuff series brought to you by EZ Discount Printing.
At EZ Discount Printing we not only strive to provide quality marketing materials, but also help make the process as simple and economical for you as possible.
“So little time, so many customers” Ever wonder why you still get so much advertisements in the mail? Because it works. Who uses direct mail? Every single large consumer based company. Ford, GM, Honda, GE, Google. (Think about that for a moment. Google uses direct mail!)
To this day, a well executed direct mail campaign remains one of the most cost effective way for a business to generate sales. And that is especially true for small businesses whose advertising budgets may simply not include dollars for radio, television and major publications. All you need to understand are the list (see mailingliststuff.com), the mail piece and the offer.
You’re probably thinking, “I can do this myself.” And you probably can.
The purpose of this site is to describe the components of an effective direct mail advertising campaign, include a few basic concepts and point out mistakes to avoid. Please note that we are concentrating on standard mail, the USPS term for “bulk mail.” The differences between Standard Mail and First Class Mail are noted when appropriate.
Looking for more? Direct Mail Stuff is only one part of the marketing stuff series brought to you by EZ Discount Printing. If you’re looking for more tips, tricks, hints and explanations to help you become more effective and cost efficient in marketing your business, read our other articles in the marketing stuff series here.