Need a Banner to Promote Your Business or Event?
About Banner Stuff
From the small business owner to the entrepreneur, we understand the need for not only affordable but appealing marketing materials, which is we've dedicated our time and resources to create a platform that makes designing your business banners simple.
We are EZDiscountPrinting.com, an online printing and direct mail company with more than 25 years of experience in offset printing, digital printing and direct mail. Our experience helps our clients navigate their way through the world of marketing, starting with engaging yet economical banners.
What to Consider
The two most important factors to consider when designing banners include:
• Where the banner will be displayed
• Who will see it
Check out these considerations to keep in mind when designing your banner:
Fonts: While you may have hundreds of fonts at your disposal, you should only use one or two at the very most for your postcard. Keep to the same font families if going with two, or use one font and alternate uses of bold, italics and different sizes for effect.
Readability: Craft your text in a way that will appeal to your target audience members. For example, use a simple font in a larger size for older adults or use a Gothic font for your rock band.
Graphics: You’ll need to incorporate compelling graphics, including photos and logos, but at the same time, don’t be afraid of leaving some white space.
“Bleed”: When a color continues to the very edge of paper that is called a “bleed” and it looks more professional than a white border. But a printing press cannot apply ink to the edge of a paper, so we will print the postcard oversize and trim back. The most common bleed size is .125”. In order to print a finished Every Door Direct Mail post card that is 6.5” x 9” with color running to the edges (“full bleed”), the card must be originally designed at 6.75” x 9.25”. After printing, that 1/8” will be trimmed off to the correct size.
Area of display: Will your intended audience be moving or stationary? What is the distance between them and your message? For example, X-Frames and retractable display banners assume an inside application where the audience is essentially stationary or moving very slowly past. The same might be said of a “Welcome Home” banner inside someone’s home or positioned on a front lawn. But a banner that’s positioned alongside a busy street where cars are driving fairly fast will need a different set of parameters.
Banner Sizes and Shapes
There are three different type of banners: long, horizontal banners, X- frames, and retractable. Most of the orders we get for banners are for the long, horizontal (landscape) oriented ones. They’re inexpensive and perfect for all kinds of events. The smallest we will print is 2’ x 2’ and the largest we can print is 7’ x 150’.
The X-frame is a self-contained product consisting of four thin rods and a plastic hub. The rods slide into the hub, forming an X, and when the corners of the banner are attached to the ends of the rods, they flex and become rigid. Designed for indoor use only, this device is often used as a welcoming sign inside a building. It is available at 24” x 63”, 32” x 73” and a larger 48” x 78”. All units roll up into the included storage bag and weigh as little as 3 lbs.
The third type of banner –retractable -- is the most professional looking. It’s ideal for trade shows and presentations, and comes in two types: economy and premium. The basic size is 33” x 78” and each unit comes with three-part telescoping poles.
Next you should consider which banner materials would work best for you. Depending upon the product, we use only high-quality vinyl between 10 mil and 13 oz. The retractable banners and the X-Frame products are printed on the 10 mil blackout vinyl in matte or smooth textures. The blackout feature prevents light from filtering through from behind so your banners remain readable regardless of where they are placed in a room.
The standard frameless banners are printed on heavy 13 ounce vinyl, available with sewn or welded hems, with or without wind cuts. If your banner will be used in a windy environment, you might want to consider wind slits to reduce the drag. The banners are also available with grommets on all four corners, every two feet or no grommets at all.
Again, consider who and where. Indoors, stationary applications have few restrictions. Outdoor banners, especially those designed to be viewed by passing motorists, will need maximum color contrasts. For the highest contrast, use black lettering on a bright yellow background.
Once your banner design is conceptualized, keep in mind that what you see on your computer screen may translate into different shades of color once printed. That’s why it is vital to ensure you are picking the right colors for your banner and that those colors translate onto the printed version.
If designing a banner for your event, service, product or business seems daunting, don’t worry. That’s what we’re here for. Let Your Marketing Stuff help you create the most effective banner for your needs!