One of the headaches that you are likely to encounter in Marketing comes from trying to create and maintain a comprehensive mailing list. The survival of almost every business that can be found out there is largely dependent on its ability to reach out to the correct type of audience at the right time.
Pressure for Marketers
If you are a Marketing expert at a large corporation as an example, you will, at one point or the other, feel pressure from your peers because the very existence of the business as a whole rests on your ability to reach out to new customers and to form lifelong liaisons with existing ones.
Mailing lists play a really important role in this regard. But, what, really, is a mailing list and how can you ensure that the one that you have is comprehensive enough to be able to positively impact on your business?
What is a Mailing List?
In simple terms, a Mailing List can be described as a collection of names and addresses that can be used by people in Marketing to send out advertising materials.
Who needs a Mailing List?
Almost every business will, at some point or the other, need a mailing list. Your survival as a competitive entity rests upon your ability to reach out to as many people as possible, and having a comprehensive list aids you in this regard.
Bloggers are an example group of the people who need mailing lists. Today, if you visit any website or blog, chances are high that there will be a section where you are asked to sign up for one service or the other. This is one of the ways through which bloggers and webmasters create mailing lists.
Where can you get a Mailing list?
There are largely two ways through which you can, as an organization, acquire a mailing list. The first involves actually going out and purchasing a list from some of the organizations that specialize in these kinds of activities. The second involves creating your own mailing list using a wide range of methods.
Most people are in agreement that purchasing a Mailing List is not your best option when it comes to reaching out to potential customers. There are a number of reasons why this is the case. List-purchasing companies will try and convince you that their collection of names and addresses are the best for whatever it is that you are looking for, but that is hardly the case. In fact, you could actually end up doing more harm than good should you go down this path.
One of the major reasons why purchasing a Mailing List is not a good idea is that because the lists are randomly created, people who are on it usually have no interest in whatever it is that you are trying to sell them. Badgering them with your advertising materials would, in this regard, do you a disservice by soiling the very brand that you are trying so hard to build.
The best way for you to create and manage a comprehensive mailing list is by creating your own opt-in list. Instead of purchasing a list that contains names of people who may not actually be interested in anything that you have to sell to them, it is best for you to use your liaisons with customers to come up with a concise Mailing List that works in your favor. There are a number of ways through which you can create a comprehensive Mailing List for your organization;
Human beings, almost without fail, will jump at the opportunity to get something for free or at a discount. You can, therefore, capitalize on this trait to come up with a comprehensive mailing list for your organization. We have already noted that most websites and blogs have sign in forms that enable people to leave their contact details. This is a good way through which you can create an emailing list.
The best way through which you can get more people to willingly give you their contact details is by offering them various incentives. These can be any of the following;
A proper mailing list should also be composed of the names and contact details of your current and former customers. This in fact, is another effective way through which you can create and manage a comprehensive mailing list.
If your liaison has been a fruitful one, it is more than likely that people will want to maintain relations with your brand and to, whenever the need arises, make further purchases. Maintaining their contact details allows you to, as an example, sent them birthday and anniversary wishes.
Of course, you should, as far as is possible, limit the contact to avoid turning yourself into a pest. However, the fact remains that where handled in the correct manner, a mailing list that is composed of past customers will be one of your most valuable assets.
There is one major reason why creating and maintaining your own mailing list is good for your organization; whenever you decide to get in touch, people will have already heard of you. This increases the chances that they will respond positively to your overtures.
Create Professional Direct Mail at Your Marketing Stuff (YMS)
Once you have come up with that well managed mailing list, the next thing that you need to do is get in touch with your potential customers in as professional a way as is possible. If, as you should, you decide to compliment your Digital Marketing footprint with a Direct Mail approach, you will discover that an equally important task involves the creation of professional looking Direct Mailing materials.
At Your Marketing Stuff, we have everything that you need to turn your comprehensive mailing list into a steady stream of leads and conversions. Get in touch with us for help in the creation of;
Creating and managing a comprehensive mailing list is not enough for success. YMS offers you the other half of the equation; everything that you need to turn the list into a goldmine.