Customize Your Postcards & We'll Mail Them
Do you have the addresses of your past customers? Need your post card to reach all mailboxes in your area? Do you need a new targeted list of based off:
Number of Employees
Years In Business
Presence of Contact Name
Multiple Contacts per Location
Print your post card and we will help you reach your prospective customers. You can upload your own postcard design, use our postcard designer, or have someone on our design team create a design for you. From there, you'll have the option to have us mail all your post cards to your mailing list or you can do it yourself.
With a million postcards printed and regular customer requests of 50,000 to 100,000 pieces at a time, Your Marketing Stuff knows a thing or two about postcard design. Here are some tips to make sure your postcards are visually appealing, effective and compelling.
Elements of Your Postcard
Indicias and Addresses: Just like every other piece of mail, a postcard requires something to show what class of mail it is and how it was paid for. If you are using our mailing service, we will add our indicia before printing. If you are using another mail house, they should provide you with their permit information prior to printing. Your postcards will require a space for the indicia and the address -- typically an area 1” x 1” is sufficient for the indicia and an area of 3.5” x 4” is necessary for the address and the bar code.
Fonts: While you may have hundreds of fonts at your disposal, you should only use one or two at the very most for your postcard. Keep to the same font families if going with two, or use one font and alternate uses of bold, italics and different sizes for effect.
Readability: Craft your text in a way that will appeal to your target audience members. For example, use a simple font in a larger size for older adults or use a Gothic font for your rock band.
Graphics: You’ll need to incorporate compelling graphics, including photos and logos, but at the same time, don’t be afraid of leaving some white space.
“Bleed”: When a color continues to the very edge of paper that is called a “bleed” and it looks more professional than a white border. But a printing press cannot apply ink to the edge of a paper, so we will print the postcard oversize and trim back. The most common bleed size is .125”. In order to print a finished Every Door Direct Mail post card that is 6.5” x 9” with color running to the edges (“full bleed”), the card must be originally designed at 6.75” x 9.25”. After printing, that 1/8” will be trimmed off to the correct size.
Postcard Sizes and Shapes
Because most postcards are designed to be mailed, you must adhere to regulations put forth by the United States Post Office. The USPS divides mail into two major categories: “letter” size and “flat” size. Letter size mail can be as small as 3.5” x 5” and as large as 6.25” x 11.5”. If a postcard is larger on any one dimension, for example 8.5” x 11”, it is considered “flat” mail. Knowing these size limitations is important, since the postage calculations are different for each group.
Postcards have three dimensions: length, width and thickness. Paper weights (thickness) are expressed in points and 1 point equals .001 inch. So 10 points = .01”. The minimum stock we would ever recommend is .011” (also called “100# cover”). You may also want to consider something even heavier, 14 pts. Paper stock is available in either gloss or matte finish. Three additional finishes often used to protect the card and keep it sharp looking are Varnish, AQ (Aqueous) and UV (Ultra Violet). Now that you know the basics of postcard design, you’re ready to get started on your own. We are always here to help with any questions you may have!
Mistakes to Avoid
From missing phone numbers to busy cards so crammed with text and graphics that they aren’t legible, people make many common mistakes when designing their postcards. Spelling errors are the most common mistake.
Another one is when someone grabs an image off the Internet that’s not sized properly, and it ends up coming out fuzzy on the final product. Online images are generally 72 dpi (“dots per inch”). Images that have a higher resolution do not appear any sharper on your monitor, but take longer to load, so web designers always reduce their images to the 72 dpi level. However, for clean, bright images, printers require resolution of 300 dpi or higher.
This is why it’s important to only use high-resolution graphics when designing your postcard. Another good piece of advice? Always proofread your postcard several times before hitting the submit button!