Your brand is everything. If it’s not consistent or has serious design flaws, it won’t resonate with your customers. That’s why it needs to be on-point, make an impact, and represent what you’re all about. With more than half of small-business owners saying in-store signage and graphics are extremely effective in attracting customers, according to Entrepreneur, you can’t afford to miss out on this critical piece of your advertising puzzle.
Statistics show 64% of millennial small business owners place a great emphasis on creativity when it comes to banners vs. baby boomers who go for simpler images. Whichever way you decide to go for your business, keep in mind your design will have a big impact on your ability to attract new customers.
Banners should be eye-catching, effective and visually interesting while at the same time delivering a simple message. You’re looking to pique the interest of consumers who on average have an attention span of just a few seconds. If you can achieve that, half your job is done. Even if people don’t usually shop with you, they may after seeing a well-placed and well-designed banner. After all, think of how many times you’ve been driving around or walking along the street when a compelling banner caught your eye and you felt compelled to go into the store and learn more.
Whether your hook is money savings, a brand new revolutionary product or free gift with purchase, you need a creative banner to help you achieve your goals. Here are a few important design principles to follow:
Here at Your Marketing Stuff, we know banners. We know what works and what doesn’t, what’s effective in attracting customers and what’s not. Try us! Get our affordable banner rates today at 760-798-9419.