Are Postcards Still Relevant in today’s Marketing arena?

You probably think that postcards are so yesteryear that they do not have a place in your marketing plans, right? Wrong! The fact of the marketing world is such that Direct Mail still plays an important role in lead generation, even for major companies, and Postcards are an important component in this mix. The first question that we need to answer is where, exactly would it be appropriate to use Post Cards as a Marketing tool in today’s world?

Uses of Post Cards

Post Cards can be used in a wide variety of ways. In fact, it is this versatility that makes them so appealing. Before talking about the various ways through which you can use Postcards, it is worth mentioning that, at Your Marketing Stuff (YMS), we have everything that you need to design world class postcards and other Direct Mail material that people read and that lead to conversions. The following are a few of the Direct Mail services that we offer;

Our online tools allow you to easily design your Post Cards. We will then professionally print  and sent them out either to you or to your mailing list. In any cases, here are some of the areas on which you can use Post Cards;

  1. Marketing

They allow you to reach out to new customers. Postcards are a great way through which you can foster brand recognition.

  1. Thank You Cards

Need to thank your clients after a business transaction? Post Cards allow you to easily and quickly reach out to them in this regard. These kinds of interaction can have a profound impact, in terms of maintaining relations with former and current clients.

  1. For Conveying Best Wishes

You can also use Post Cards for conveying best wishes. This can be during birthdays or anniversaries.

  1. Reminders

You can also use Post Cards to send out reminders to customers. Need to remind your customers about annual promotions and other events? This can easily be accomplished through the use of Post Cards.

Advantages of Using Post Cards

Post Cards can be used to generate leads and engagement for your business in a way that most other marketing tools are not able to. The following are some of the advantages that come from using Post Cards as a Marketing tool;

  1. Affordability

The issue of cost is one where most small businesses tend to balk. If you are in the same boat, you may be asking yourself whether or not it is wise to spend so much trying to compete with the big guns on television, radio and newspaper ads. Post Cards allow you to reach out to potential customers without breaking the bank.

  1. Customizability

Another major advantage that Post Cards has over other advertising tools is that they are highly customizable. In fact, the only thing that limits what you can do with Post Cards is your own creativity. This flexibility allows you to design Post Cards that are tailor made to suite each of your prospects. This brings us to the next point;

  1. Personalization
  • If you have been in the Marketing field for any given amount of time, you will understand how important it is for you to personalize the messages that you sent out to your prospects.
  • This applies to many forms of marketing, including Email and Social Media Marketing. There is something about human beings that makes them receptive to messages that they feel are directed to them as individuals, and not as unidentifiable constructs in one mailing list or the other.
  • This is where Post Cards excel as a Marketing tool. Indeed, there is no end to the kinds of personalization that you carry out in this regard. This, in turn, translates into higher engagement and conversion rates.
  1. Post Cards are Your Own Private Space: Away from the Competition’s Prying Eyes

This is another major advantage that accrues from the use of Post Cards as a Marketing tool. The world of business is such that there is constant spying between entities. Your business is never safe from the prying eyes of your competitors. That is where Post Cards can come in handy. They are your very own private world, away from the prying eyes of the competition. That is, clearly, not the case when it comes to other marketing mediums, such as newspaper and television ads.

  1. They can be highly Targeted

Another major advantage of using Post Cards in your marketing campaign is that they can be highly targeted. This capability just isn’t available with other types of advertising. Newspaper ads are, as an example, a highly generic affair. This makes them something of a hit and miss affair. With Post Cards, however, there can be no end to the amount of targeting that you can carry out. In fact, you can, as we have already mentioned, customize each card to suit individual prospects.

  1. Tracking

Tracking is an important aspect in Marketing. It is important, whatever the advertising method that you have chosen, to keep sight of how well you are performing in terms of lead generation. That is the only way through which you can determine which of your strategies are bearing fruit, and which need to be refined further in order to begin to bring in results. Post Cards are exceptional in this regard, since you know exactly to who you are sending them out. This can help you, post campaign, in determining the success or failure of your marketing drive.

  1. They can be used to promote your brand

The great thing about Post Cards is that they can be tailored to become ambassadors for your brand. Indeed, you can use them as your business’s calling cards. Why not, as an example, use them as a rather large business card?

  1. They can be use to maintain engagement with clients

In the business world, every client is important, which is why it is crucial for you to strive to maintain engagement between your business and the customer for as long as possible. The relationship is particularly important once someone has walked out the door. What are you going to do in order to make sure that they become repeat customers? Sending out periodic Post Cards is one way through which you maintain contact between yourself and the customer. People are more likely to come back to a business where they feel they can get superior treatment, and you achieve this effect through the use of Post Cards.

  1. You can use Post Cards to Test Marketing Campaigns

With Post Cards, it is easy for you to carry out A/B Split and other Marketing Tests. Let’s assume that you plan to run an important Post Card campaign for one of your products. Why not first test it out on a small sample, so as to be able to gauge its effects? This way, you can make important revisions, before throwing yourself headlong into your campaign.

  1. Post Cards can have a long lasting effect

Wouldn’t we all like to have something right in people’s homes that reminds them of our products? Well, you can do this with Post Cards. They have a greater chance of making a lasting impression that all other advertising tools. In fact, if you carry out your strategies right, you can even end up having your prospects stick your cards on their refrigerators!

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