Planning to create a custom brochure for your business? This isn’t something to jump into lightly. Take your time and do your research in order to come up with the most compelling brochure possible. After all, you have one shot to get it right. You need to captivate your audience and spur them to action. Here are some tips on how to make your brochures effective:
- Know your customer. First off, it’s imperative to know who your customer is and what they want. How can you solve their problems? If you don’t know, ask. You can create polls on Facebook, ask your sales people what they think, send out emails and just talk in person to customers you may see in your daily life.
- Sketch out the brochure. Keep AIDA in mind when you’re doing this, which stands for Attention, Interest, Desire, and Action. You must first get their attention, pique their interest in your product or service, raise their desire for it, and then spur them to take action.
- Focus on how you can help your customers. Many of your potential customers don’t really care what you’re selling, or about your company in particular. They care about their own problems and what solutions can help them. Keep the focus of your brochure on the benefits you can provide them with a particular product or service.
- Make your headlines and graphics reflect what your customer cares about. With the average attention span of a reader being about five seconds, you don’t have a whole heck of a lot of time to convince them that you have their solution. Make your headline and graphics pop or you risk ending up in the trash.
- Outline the benefits with bullet points. No one wants to read dense text. Break up that text by clearly defining what you can offer them in bullet points. This allows them to easily scan the copy, pick out the highlights, and decide to take action or not.
- Give readers a clear call to action. Whether it’s to visit your website and take a survey for $10 off your next purchase or to call you to book your free consultation, make sure your call to action is clear. Make it easy for them with bold URLs and phone numbers so they don’t have to search for any information.
- Instill a sense of urgency. “First 100 callers get a free gift” or “this deal ends at midnight on July 4th weekend” are clear calls to action that not only spur people on with a good deal, but that make them do it NOW so as not to miss out. If you fail to get the reader to act instantly, you’re wasting their time and attention. People need a reason to act; they’re inherently lazy, putting off action until they absolutely must. Give them a good reason to act at that moment. Usually, the threat of prices going up after the deadline or the possibility of them missing out on free stuff is enough to get them to call you.
Here at Your Marketing Stuff, we have the online tools you need to create effective, engaging brochures at an affordable price. Get started now!