If you’ve got to design a brochure for your business, you may be at a loss as to how to go about it – especially if you’re a first-timer. Whether you’re promoting a fundraiser for your non-profit or detailing the services of your landscaping company, it’s important that you get your message across coherently and succinctly. Here are some tips:
- Use a lot of color. In order to make a bold statement, color is where it’s at. If you’re on a limited budget, cut corners elsewhere but not on color. You’ve only got, on average, about five seconds to capture the attention of the recipient. If you fail, that brochure is going right in the trash. Make sure your brochure stands out amongst the rest of the junk mail in your mail box with pops of color.
- Less is more. Don’t go crazy with the images and fonts, as those elements will end up competing with each other with no one coming up a winner. It’s best to use three fonts or less – anymore more and you’re confusing the brain. Choose legible fonts, particularly for the important information, such as Georgia and Palatino, and try to stay within the same type family for the best results. For example, stay with all Times New Roman or all Arial, without skipping between the two. Your text, headlines and captions shouldn’t vary in style too much.
- Break up dense text. Large blocks of text turn off readers. They don’t want to commit that much time to reading what you have to say. Therefore, you must break up the text with bullets, bold or italic words, with images and colors thrown in for good measure. Make the information digestible, in small pieces, for the best reception. Think: short paragraphs and ample line spacing, with elements that don’t crowd each other.
- Avoid the fold. It sounds like a no-brainer, but many brochures still fall victim to this. When formatting, make sure your text doesn’t fall into the fold (whether tri or bi) because it will get lost. Always preview your design before printing to ensure you’ve done this correctly.
- Proofread your work. If you aren’t good with the written word, ask a friend or hire someone to do it. One mistake and it’s there forever. Save yourself hassle and the high cost of having your brochure reprinted by proofreading all work beforehand. Same goes for any potential design flaws. Be on the lookout for spelling errors, grammatical mistakes, incorrect information, and the like. Is your contact info correct? Does the overall concept look good? Is your copy spelling-error-free? Don’t assume someone at the printing company will catch your mistakes. That’s YOUR job. Once you’ve sent it to the printer, assume that it will be produced as is.
Remember, your brochure represents your brand. Here at Your Marketing Stuff, we have 25 years of experience in offset printing, digital printing and direct mail. We can help you every step of the way!