Run a top level Direct Mail Campaign with these tips

One of the reasons why most Marketers do not reap the full potential of Direct Mail is the fact that their campaigns are, to say the least, not very inspired. If you expect to achieve full results while running a campaign that is similar to those that are being run by thousands of your compatriots, then you are probably in for disappointment. What you need to do is look for ways that will make your Direct Mail stand out from within the rest.

Make your Direct Mail Outstanding

  • The fact that Direct Mail remains one of the best ways through which you can reach out to your prospects and generate leads for your business makes it important for you to run a campaign that is above the rest.
  • With so many businesses reverting to Direct Mail as a way of generating leads, the importance of doing this can never be overemphasized.

How to Make your Direct Mail Stand Out

So, what can you do to make your Direct Mail Stand? What is it that sets a campaign that converts apart from the rest? The answer can be found in the following four tips;

  1. Customize your Packaging

One of the things that you can do to make your Direct Mail stand out is customize your packaging. You can, in this regard, find inspiration in your own mailbox. If you are like the average American, you probably receive some form of Direct Mail on a daily basis. Which, among the letters and postcards that you have received, do you think are the most well done? What is it that sets them apart from everything else?

In most instances, it is likely that you will discover that the answer to this question is customization. You don’t want to simply send out a letter that does not stick out from within the lot. In most cases, inspired customization is what sets you apart from the rest. It’s what determines whether the destination of your package; between the rubbish bin and the coffee table. There are, of course, a lot of ways through which you can customize your Direct Mail.

  1. Custom Postage Stamps

One of the ways through which you can customize your Direct Mail involves the use of custom stamps. What you don’t want to do is just purchase your stamps from the Post Office, or wherever it is that you get your stamps. Having custom made postage stamps is the best way through which you can ensure that your Direct Mail stands out. It has to be said that custom postage stands tend to be much more expensive than ordinary stamps. However, when implemented with the other customization options that are mentioned here, they are likely to make your Direct Mail Stand Out.

Your Marketing Stuff

At Your Marketing Stuff (YMS), we are dedicated to making your Direct Mail campaigns successful. Talk to us about all the Direct Mail customization options that can guarantee the success of your campaigns. YMS offers the following services;

  1. “Top Secret:” Use Hard to Ignore Keywords

Another inspired way of making your Direct Mail stand out involves the use of hard to ignore keywords. Years of television and other modern media forms have conditioned the human mind to instantly latch on certain keywords. Stamping the words “Top Secret,” as an example, guarantees that you will get a wider readership than you would have gotten using conventional ways of addressing your potential audience. Here are some of the other hard to ignore keywords that you can use to make your Direct Mail a cut above the rest;

  • Important!
  • Urgent!
  • For Addressee only
  • Urgent Delivery!

Talk to us at Your Marketing Stuff, and we will give you advise on some of the other Direct Mail secrets that you can use to make sure that your campaign stands out from the rest. Follow the provided link and you will get advice on a wide range of issues, including Size and Shape, Materials, Design Considerations, Mistakes to avoid and calculating the ROI.

  1. Give Your Prospects an Offer that they can’t Resist
  • The one thing that most people in advertising tend to forget over time is that Marketing is itself all about making yourself irresistible to your potential audience. Yours is but a drop in an ocean of competing ideas, and standing out from the rest is entirely dependent on whether or not you can package yourself in as irresistible a way as is possible.
  • This also applies when it comes to Direct Mail. Here, the most important thing that you need to remember is that your campaign should never be solely about yourself. This is a mistake that many people tend to make. They send out a steady stream of Direct Mail, which are full of exhortations about the greatness of their brands.
  • If you wish your Direct Mail to stand out, you should discard this mindset. Instead, think about what you have to offer your potential clients. What will people who are reading your postcards or brochures benefit from doing business with your. In other words, what’s in it for them?

Offers

The best way of achieving your aims is by making yourself hard to resist. Run discounts and other offers, and you are likely to be overwhelmed by the response that you get. Research has shown that people respond better if there is the illusion of limited time. Use this to make your offers “available for a limited time only,” and you increase the chances that you will reach your mark. While you are at it, why not make those postcards that you have been sending out lately discount coupons?

Your Marketing Stuff

All these points are guaranteed to make your Direct Mail Stand out. If everything appears a bit overwhelming, why not call on the services of professionals who have been in the Direct Mail business for years? Talk to Your Marketing Stuff, and they will handled the creation, on your behalf, of Post Cards that people will instantly be compelled to read, Banners that will boost your brand, Brochures that will bring in sales, Business Cards that people keep, Direct ail that people open, and much more.

1 Comment

  1. […] not have to be the case. We have previously written an article in which we talk about some of the things that you can do to create Direct Mail that stands out from the rest.  Here are a few Brochure design tips that will help you effectively leverage your […]

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