Banners are, without doubt, one of the most used advertising tools. Walk around the streets and you are likely to be confronted by one banner or the other. Even indoors, Banners have a way of jumping up into our faces seemingly out of nowhere. Okay, maybe we exaggerate a bit, but you get the point.
The first thing that you need to work on in order to overcome banner blindness is placement. Ask yourself where you are going to place your banners and you can begin to effectively work from there. Are your banners going to be placed indoors or on some busy thoroughfare?
Indeed, it is safe to say that the issue of placement should be your first step in the process of designing banners. Everything else depends on your answer to these questions. You may have already perceived that overcoming banner blindness is not a once of process. Everything that you do during the designing and production of your banners should, in fact, be geared towards reducing its negative effects on your ability to market your brand.
One of the things that we need to take note of here is the fact that banner blindness is not limited only to Direct Mail. Even Digital Marketing is afflicted by this impediment. Here, the causes are pretty much the same; an individual may visit tens of sites on a daily basis, most of which have banners in one form or the other.
After some point in time, banner blindness begins to set in. This may be one of the reasons why you have been having problems turning your banners into leads. The trick here again lies in the issue of placement. If you are running your blog, you should put your banners right where people will be able to notice them. The best place for this is usually at eye level on your screen.
Your second trick on the path to overcoming Banner blindness involves being creative. A lack of creativity and imagination is one of the major reasons why your banners and signs may be going unnoticed.
We have already noted that people are assailed by signage on a daily basis. The question is, what are you doing to make yours stand out from within the rest. One of the great things about Marketing in general is that it allows you to try out a number of strategies before settling on the winning formulae.
This is what you should do in order to overcome banner blindness. Let your imagination run wild. People have become conditioned to not see the squarish banner. Make yours stylish, and you are likely to capture their imagination.
Part of this creative process can involve the use of non standard colors and ad formats. If you choose to stick to the traditional, you are likely to stumble headfirst into the dark wall that is Banner Blindness. You may have heard that colors can be used to convey personality. Harness this fact to get people emotionally hooked to your banners and signs.
We often mention, in our posts, the fact that most businesses get so carried away while trying to project their images that they forget that advertising should all be about bringing benefit to the consumer.
One of the ways through which you can overcome banner blindness involves stepping back and asking yourself what it is about your business that will benefit the people that you are targeting. Once you have adopted this pro-consumer approach, you can then begin working on banners and other Direct Mail materials that people actually relate to.
Another of your steps towards the overcoming of banner blindness should involve the carrying out of research of what your prospects really want. What is it that everyone is looking for that you have to offer? Once you have identified this, you can then work on creating banners that answer to the needs of your prospects.
One of the things that contribute to banner blindness is the fact that most prospects are in a rush when they get confronted by your messages. Just imagine someone zipping along at an appreciable speed on the freeway. Would they ever be bothered to stop and read your signage?
How about people who are rushing to their places of employment? They too, clearly, do not have the time to stop and read your message. That is the reason why you should always strive to be brief and to the point when creating your Banners.
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If you still have doubts about the utility of banners in advertising and your chances of overcoming banner blindness, why not use the tools that are on this website to help you create banners that people will actually stop to read? We have everything that you need to help create and print banners that will have people talking about your brand. The following banner types are on offer at our company;
The great thing about our services is that they are affordable, which makes them accessible even to small business owners. We partner with EZDiscountPrinting to offer you professional grade banners that bring results. Get in touch with us for more on how to create signage that overcomes banner blindness!