Business cards are, undoubtedly, one of the best ways through which you can get the word out about your business. If you have ever attended any given number of conferences, you will understand how these small cards have a way of appearing in your hands, seemingly out of the blue. Okay, perhaps we exaggerate. However, the fact remains that Business Cards are a favorite marketing tool for most people.
The thing, however, about business cards is that they can be rather commonplace. We have already noted that you are likely to have one thrust right into your hands at every conference. We have also previously written an article in which we talk about some of the mistakes that people make when it comes to the designing and distribution of their business cards.
Most of the business cards that are out there end up on sidewalks or in dustbins, not because there is anything that’s inherently wrong about them but because they lack inspiration. If you find yourself having your cards unceremoniously chucked away as soon as you give the recipients your back, it is more than likely that you have not done enough to make them worth keeping.
On a Quest for Inspiration
Lets be frank, most of the business cards that are out there lack the wow factor. What most people do not realize is that we have long since passed the era of the traditional Squarish business card. If your card still looks like Business Cards looked 20 years ago, then you need to go back to the drawing board. Think we are exaggerating? Here are examples of some of the most unique Business cards that you will ever see;
These feature prominently whenever people start talking about unique business cards. Okay, the idea of actually eating a Business Card may seem to be a bit too revolutionary for some people, but there can be no doubting the kind of innovation that lies behind the project.
What you need to have is an idea that people will talk about for as long as is possible, and nothing does that better than edible business cards. Edible Business Cards work best for bakeries and other food related industries. Your cards may not be as long lasting as most others, but the impression that they will leave will be long lasting.
If you think edible business cards are rather fickle, how about having functional business cards? This innovative idea is one way of ensuring that your cards will not be thrown into the dustbin. Broke Biker Alley, as an example, got a business card that can be used for fixing bicycles. Here are a few other functional business card ideas that can be found out there;
The great thing about having this type of business card is that each time they are used; they reinforce your brand’s image in people minds. What this means is that people are likely to come back to you should they ever need any of the services that you provide.
Another great way through which you can reinforce your brand standing in people’s minds is by getting recreational business cards. This, we have to admit, is another of the many unique business cards ideas that you are likely to ever come across. The whole point behind this concept is to create something that people can actually play with. A few examples of innovative business cards that have adopted the recreational approach are;
Giving people something that they can actually play with increases the chances that your brand will be assimilated into their minds.
Another innovative idea involves the creation of 3 dimensional business cards. Take the Piano repair business card that is shown in the above image as an example. Having three dimensional business cards is a refreshing break from the usual cards that come in two dimensions.
You may already have deduced that customization is behind most of the innovative business cards that can be found out there. Instead of going down the generic path, you should give yourself the chance to succeed by having marketing materials that stand out from the crowd. Your first step in this regard involves hiring the services of professionals;
Very few people have the ability to create high quality business cards in-house. One of the things that you need to take cognizant of is the fact that whatever Direct Mail that you end up handing out should be of the highest quality.
Having substandard material has the potential to negatively affect the very brand that you are trying to promote. The same principle applies across the board when it comes to advertising. Take the example of a company’s blog as an example. Should you have copy that is full of misspellings and other elementary errors, not many people will want to do business with you.
At Your Marketing Stuff (YMS), we pride ourselves with being able to create and print first class, and innovative business cards. We have all the tools that you need on our online portal to be able to give light to those unique business cards ideas that you have been dying to put out to the world for so long. YMS specializes in the following Direct Mail material;